WE'RE AN INCREDIBLE TEAM

of senior-level strategists and creatives who have a long track record of creating value for brands and nonprofits. Our goal is to use our era of late-stage capitalism to divert money to the people and the organizations who need it the most: social enterprises, nonprofits, for-cause brands, bCorps, and corporations with social good initiatives.

AND WE EXCEL AT SYSTEMS THINKING

because we are a team of former and current professors, advanced-degree holders, and industry experts. Our Resonator team prides itself in looking beyond the curve or horizon without gambling on false contingency. We take the biggest ideas and mental models from other industries and use them to create new realms of value for our partners—employing human-centered design, deep market analytics, focus-group testing, and qualitative data analytics to uncover the products and strategies other companies aren’t even looking out for.

OUR CORE VALUES

These are the cardinal points
on our brand compass. 

GO DEEP

It starts with seeing the forest through the trees and asking what’s just beyond the horizon of possibility. It ends with seeing what no one else is looking for.

BUILD BIG

Create solutions that make you feel lost in their expansiveness. Like a good designer, start big and make it fit.

BE BRAVE

The desire to go deeper is wasted without the courage to wind up somewhere unfamiliar, uninhabited, or even unknown.

STAY GOLD

Be true blue to your people and your values. Stay compassionate and fiercely committed to what’s right for the client.

BIG-THINKING WORK FOR
MISSION-DRIVEN COMPANIES

Social Enterprise + For-Cause Brands

Social enterprise, for-cause brands, or social entrepreneurship necessitates careful strategy to ensure your profits are in line with scaling operations and manufacturing costs. Treating social enterprise like any other for-profit corporation is where most strategists go wrong, and understanding that distinction is why brands choose Resonator.

How do you create impactful marketing and sales strategies, especially with a multi-pronged approach to direct-to-consumer (DTC), retail, and events? How do you measure profit against social impact? And how do you create a nonprofit or foundation in order to support the positive impact you’re making on the world around you?

SHOW ME A CASE STUDY

Corporate CSR + Social Good Initiatives

Despite Thomas Friedman’s insistence that corporate social responsibility (CSR) projects rob shareholders, we know they create surplus value for our communities and our stakeholders. At Resonator, we think beyond CSR to other models, such as creative capitalism and shared value economic theory, helping corporations unlock additional value by rethinking the very notion of value.

For example, for supply chain networks, what happens when we move beyond “fair wage” (which creates localized pockets of inflation) and we intend invest in our suppliers by teaching business management and organic agriculture? We create a higher-quality product while stabilizing our supply chain and also building a marketing and advertising program. True story.

Nonprofits + Foundations

We believe in using this moment of late-stage capitalism to circulate money and resources to the people who need it most, and that is why nonprofits and foundations are the very heart of Resonator. We’ve raised over $2.5 million to date for nonprofits through development program management and through individual campaign execution. We know how NPOs think, because we’ve worked inside them.

Raising money by diversifying your programming is essential, but how do you organize your cost centers and optimize operations so you’re not paying more money to third-party agencies and services than you need? And how do you find the right team that is both mission-driven and competent? That’s where we can help.